Natural Colors Industry — Dhanvantreya Biotech

34+

Natural Color Sources

Full

Visible Spectrum Coverage

Multi

Industry Applications

E-No.

Globally Approved Colors

Nature's Color Palette

The Complete Botanical Color Spectrum

Plants produce pigments across the entire visible spectrum — from the deepest reds of beetroot and hibiscus to the brilliant blues of spirulina and butterfly pea. Each pigment class has unique chemical properties, stability profiles, and industry application characteristics.

Beetroot
Red

Capsicum
Red-Hot

Paprika
Orange-Red

Annatto
Orange

Curcumin
Golden

Lemon
Yellow

Chlorophyll
Green

Butterfly
Pea Blue

Spirulina
Blue

Hibiscus
Pink-Red

Botanical Pigment Classes

Five Natural Pigment Families

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Carotenoids

Oil-soluble yellow-orange-red pigments — Curcumin, Paprika (Capsanthin), Annatto (Bixin), Lycopene. Heat-stable in dry formats.

Curcumin · Paprika · Annatto

🔴

Betalains

Water-soluble red-violet pigments from beetroot — Betanin, Vulgaxanthin. Clean label pink-to-deep-red range across food and cosmetic applications.

Beetroot · Cactus Pear

💙

Anthocyanins

Water-soluble pH-sensitive pigments spanning red through blue — Butterfly Pea, Hibiscus, Elderberry. Color shifts with pH change.

Butterfly Pea · Hibiscus · Elderberry

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Chlorophylls

Green plant pigments — natural Chlorophyll and stabilized Chlorophyllin copper complex (E141). Heat-stable stabilized form for food processing.

Chlorophyll · Chlorophyllin

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Phycobiliproteins

Protein-bound microalgae pigments — Phycocyanin (blue) from Spirulina. The only naturally derived bright blue colorant from a plant source.

Blue Spirulina (Phycocyanin)

Natural Color Portfolio

Our Botanical Color Solutions

Each color is standardized for pigment concentration, available in multiple physical formats (water-soluble, oil-soluble, emulsified, spray-dried), and supported by full E-number, stability, and application documentation for global market compliance.

🌿

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Carotenoid · E100

Curcuminoids · Curcuma longa

Curcumin — Golden Yellow

The world's most-used natural food colorant by volume. E100 permitted globally across food, beverage, nutraceutical, and cosmetic applications. Available in water-dispersible and oil-soluble formats for full formulation compatibility. Clean-label alternative to tartrazine (E102).

Bright Golden Yellow Know More →

🌶️

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Carotenoid · E160c

Capsanthin · Capsicum annuum

Paprika Extract — Orange-Red

Capsanthin and capsorubin carotenoids from paprika deliver natural orange-red to deep red shades in oil-compatible systems. Available in calibrated Color Unit (CU) grades — 40,000 to 100,000+ CU — for industrial color matching precision. Dual-function color and mild spice character.

Orange-Red Carotenoid Know More →

🟠

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Carotenoid · E160b

Bixin / Norbixin · Bixa orellana

Annatto Extract — Orange-Gold

Dual-solubility natural orange colorant — oil-soluble bixin for fat-containing systems (cheese, butter, snacks) and water-soluble norbixin for aqueous applications (beverages, dairy drinks). The standard natural color in global cheese and dairy manufacturing (E160b).

Orange-Gold (E160b) Know More →

🫀

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Betalain · E162

Betanin · Beta vulgaris

Beetroot Red — Pink to Deep Red

Betanin betalain pigment providing a full range from blush pink to deep red depending on concentration. Water-soluble in all formats. E162 globally recognized natural red — the most consumer-trusted plant red replacing carmine (insect-derived E120) and synthetic Allura Red (E129) across food, beverage, and confectionery.

Pink → Deep Red (E162) Know More →

🌺

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Anthocyanin

Delphinidin · Hibiscus sabdariffa

Hibiscus Extract — Ruby Pink-Red

Anthocyanin-rich hibiscus providing vibrant ruby red-to-pink natural color with inherent tart floral flavor character. Dual-function color and taste ingredient for herbal tea beverages, functional drinks, and confectionery. Natural acidity from organic acid content reduces need for added citric acid in beverage systems.

Ruby Pink-Red Know More →

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Chlorophyll · E141

Chlorophyllin · Botanical Leaf

Chlorophyll — Botanical Green

Natural Chlorophyll (E140) and heat-stable Chlorophyllin copper complex (E141) — the only natural green colorant for food processing that maintains vibrancy through pasteurization and baking. Available in water-soluble (chlorophyllin) format stable across pH 3–9. Replacing synthetic Green S (E142) and Fast Green (FCF).

Botanical Green (E141) Know More →

🌱

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Chlorophyll Source

Chlorophyll + Quercetin · Moringa oleifera

Moringa — Natural Green & Superfood

Moringa leaf powder provides natural muted green color alongside superfood nutrition positioning — chlorophyll-derived green for products where ingredient storytelling adds as much value as color. Used in natural green smoothie powders, botanical capsule fillings, green beauty products, and superfood-positioned functional foods.

Muted Botanical Green Know More →

💙

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Anthocyanin · pH-Shifting

Ternatins · Clitoria ternatea

Butterfly Pea — Blue → Purple → Pink

The most interactive natural color system available — ternatins shift from deep indigo-blue at neutral pH to vivid purple at mildly acidic pH and brilliant pink-red at low pH. One ingredient creates three distinct product color experiences. The defining botanical of color-changing beverage and confectionery innovation globally.

Blue → Pink (pH-Shifting) Know More →

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Phycocyanin · Microalgae

C-Phycocyanin · Arthrospira platensis

Blue Spirulina — Vibrant Natural Blue

The most premium natural blue available — phycocyanin from spirulina microalgae provides a clear, vibrant turquoise-blue impossible to achieve from any other natural botanical source. The only genuinely plant-derived natural blue colorant. Replaces FD&C Blue No.1 and Brilliant Blue (E133) in clean-label products.

Vibrant Turquoise Blue Know More →

Formulation Guidance

Natural Color Stability Reference Matrix

Stability characteristics vary significantly between natural color pigment classes. This reference matrix helps formulators select the right botanical color for their specific processing conditions, pH environment, and application format.

Color	Heat Stability	Light Stability	pH Acid (3–4)	pH Neutral (6–7)	Water Soluble	Oil Soluble
Curcumin (E100)	Good (dry)	Sensitive			Dispersible
Paprika (E160c)	Good	Moderate			Oil only
Annatto (E160b)	Good	Moderate			Norbixin	Bixin
Beetroot Red (E162)	Moderate	Moderate
Hibiscus	Moderate	Moderate	(best)
Chlorophyllin (E141)	Excellent	Good
Butterfly Pea	Moderate	Moderate	(pink)	(blue)
Blue Spirulina	Heat-sensitive	Moderate		(best)

Good / Stable Moderate / Conditional Limited / Not applicable

Natural Color Active Compounds

Key Botanical Pigment Compounds

Curcuminoids (E100) Capsanthin (E160c) Capsorubin Bixin (E160b) Norbixin Betanin (E162) Vulgaxanthin Delphinidin Ternatins C-Phycocyanin Chlorophyll (E140) Chlorophyllin (E141) Carotenoids Betalains Anthocyanins Phycobiliproteins

Manufacturing & Technical

Natural Color Production & Quality Systems

Physical Formats Available

Water-soluble spray-dried powders
Oil-soluble liquid concentrates
Emulsified water-dispersible formats
Microencapsulated stable powders
Ethanol and glycerin extracts
Calibrated CU-graded oleoresins
Custom concentration on request

Quality & Compliance

Standardized pigment concentration
Spectrophotometric color testing
HPLC active compound verification
Pesticide residue compliance
Heavy metal screening
Microbial panel testing
Non-GMO declarations

Documentation

Certificate of Analysis (COA)
Technical Data Sheet (TDS)
Color specification documents
E-number compliance data
Application information guides
Quality testing reports
Botanical traceability records

Future of Natural Color Innovation

Four Natural Color Innovation Directions

The global natural color movement is accelerating — consumers want products where visual appeal, botanical origin, and transparency come together.

🏷️ → 🌿

Clean Label Transformation

Replacing artificial color systems with botanical alternatives across food, beverage, and cosmetic categories — direct E-number substitutions where natural pigments match or exceed synthetic color performance.

🎨 + 🌱

Color + Function Combination

Natural colors delivering visual appeal alongside botanical value — Curcumin coloring and providing antioxidant activity, Hibiscus coloring and contributing tart flavor, Moringa coloring and adding superfood nutrition positioning.

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Sustainable Color Sourcing

Developing responsible botanical color supply chains — responsible cultivation, traceable plant origins, and environmentally aligned botanical sourcing that satisfies the sustainability values of global brand partners.

⚗️

Advanced Extraction Science

Improving botanical color concentration, stability, and application possibilities through advanced extraction technologies — encapsulation, microencapsulation, and novel stabilization systems extending natural color performance limits.

Why Choose Us

Built for Natural Color Innovation

🎨

Full Spectrum Portfolio

Yellow through red through green through blue — the complete botanical color spectrum from one partner. Curcumin, Paprika, Annatto, Beetroot, Hibiscus, Chlorophyll, Butterfly Pea, and Blue Spirulina available in multiple physical formats for every industry application.

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Calibrated Color Standards

Standardized pigment concentration, calibrated Color Unit (CU) values for paprika and oleoresins, and spectrophotometric specification per batch — the consistent, predictable color performance industrial product development requires.

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Multi-Industry Expertise

Understanding that food, beverage, confectionery, nutraceutical, and cosmetic applications require different color formats, stability profiles, and performance characteristics — solutions developed for each industry's specific formulation needs.

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Nature-Inspired Color Science

We focus on unlocking the natural beauty hidden within plants — understanding each pigment's botanical origin, stability characteristics, and application potential to match the right botanical color to every product and processing challenge.

📋

Regulatory Documentation

E-number compliance data, COA, TDS, color specifications, and global market regulatory support — complete documentation enabling natural color adoption across EU, US, Middle East, and APAC market regulatory environments.

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Complete Botanical Platform

Natural colors from one innovation partner that also provides botanical extracts, oleoresins, and essential oils — simplifying supplier relationships and enabling co-development of color + flavor + function botanical ingredient systems.

Application Areas

Natural Color Solutions by Industry & Application

Industry / Format	Recommended Natural Colors & Formulation Guidance
Food — Snacks & Seasonings	Paprika oleoresin (oil-soluble red-orange, calibrated CU) for snack coatings and seasonings; Curcumin (yellow) for turmeric-flavored snack products; Annatto bixin (oil) for cheese-flavored and dairy-adjacent snack systems
Food — Bakery & Confectionery	Curcumin water-dispersible (yellow sponges, custard); Beetroot Red (pink-red gummies, candy); Butterfly Pea (color-shifting confectionery); Chlorophyllin E141 (heat-stable green for baked products passing pasteurization temperatures)
Beverages — RTD & Functional	Butterfly Pea (interactive color-change drinks, blue-to-pink on citrus addition); Hibiscus (ruby red herbal RTD with natural flavor); Blue Spirulina (cold-fill premium blue); Curcumin dispersible (golden wellness drinks); Beetroot (pink functional beverages)
Dairy & Alternatives	Annatto E160b — the global standard for cheese and butter natural coloring; Curcumin (yellow dairy); Beetroot Red (pink yogurt, dairy-alternative desserts); Chlorophyllin (green dairy alternative beverages and products)
Nutraceuticals & Supplements	Curcumin (yellow capsules, gummies); Beetroot Red (pink-red gummies, capsule shell coloring); Blue Spirulina (blue capsule coloring); Chlorophyllin (green supplement products); Annatto (orange-gold gummy visual identity)
Cosmetics & Personal Care	Curcumin oil-soluble (lip balm, body care golden tint); Beetroot Red (natural lip and blush color — carmine E120 vegan replacement); Annatto bixin (bronzer, foundation tone); Chlorophyllin (natural toothpaste, green face mask coloring)
Color-Change Innovation	Butterfly Pea + citrus system (blue base → pink on lemon/lime addition in beverages and gummies); Butterfly Pea + pH-buffer systems for controlled multi-shade color outcomes; combine with Hibiscus for deeper red-pink endpoint shades

Natural Colors Industry
Botanical Pigment Solutions

The Complete Botanical Color Spectrum